Do Something: A Startup Product Expo
Do Something was a startup product expo organized by my pledge class (Zeta) of Sigma Eta Pi, a co-ed entrepreneurship fraternity. The idea was to show students how accessible startups were, have them interact with the physical products, and network with founders. The startups could benefit from getting exposure for their brand, as well as take the opportunity to recruit Berkeley students. We emphasized diversity in both our startup selection, with companies as different from each other as Oculus VR to Madison Reed hair coloring, and in our approach of marketing to students of all majors and years.
These are three earlier versions of the flyer design which show how my thinking evolved.
Final Flyer Designs
In the end, I decided to put the four disks front-and-center, since the key distinction of our event was the diversity of the startups presented.
Facebook Marketing Materials
I designed a facebook profile picture and cover photo for members of my fraternity to use to promote the event. I wanted to the keep the look clean, so that the profile pictures would look good at a small thumbnail size. The cover photo conveyed all the essential details, with separate copy-writing for the event to be added in the photo caption.
These were the packages sent to the participating startups, detailing our value proposition, prices, and services. Click to enlarge.
Because these were being sent to the CEOs of startups, I wanted to make sure it reflected well on our event and our fraternity. The top of the first page features a small graphic that shows that the event is a hybrid between a career fair and a product expo. This makes it easy to conceptualize.
The event description is labeled as "Our Pitch" to play off of the idea that it is startup-centric.
I nested the standard package within the premium package on the next page to show that the premium included everything in the standard and more.