InternMatch Launchpad

This is the first project I worked on during my internship at InternMatch. It is a dashboard geared at increasing engagement with the site and helping students get oriented and keep track of all the moving pieces of the internship/job search process. The Launchpad  became the homepage for logged-in students - a place where they can come back to and track their progress, see next steps, and browse recommended job postings and content. Factors I had to consider while designing this product were InternMatch's goal to increase student engagement with profiles, the anxieties and motivations of internship-seekers, and possible ways to help students optimize their chances of getting their dream internship/job. 

 

Results

Looking at data from the week before and week after launch, we saw significant increases across several KPIs. There was a 37% increase in students with profile pictures and a 113% increase in the number of students who had filled-out statuses. Both metrics gauge how many viable candidates InternMatch supplies to companies who using Student Search to scope out candidates for their positions.

Another metric we used  was whether or not there would be an increase in higher-tier profiles (more complete profiles). We ended up seeing a 14% increase in Tier 2 profiles and 24% increase in Tier 3 profiles, which means students are engaging more with the site and making themselves more visible to employers via SEO optimization.

The page also maintained the lowest bounce-rate of any page on the site excluding some specific job postings.

 

Lo-Fidelity Sketches

 

Checklist

This is the process I went through to understand what 3 different types of users would want to get from a dashboard checklist. The use cases I looked at were a student from a good school with an open-ended major and no internship experience, a student from a trade school looking for a third-year internship, and a graduate with experience in a different field looking for an entry-level job. I chose these use cases to study because they ran the gamut of types of schools, level of experience, and type of position sought. I then aggregated these different needs to make a checklist broken down into stages of job search. 

These are early wireframes of different ways to visually present the checklist. In the end, I went with the last one - one big list - because it simplified the experience with the nuance of expanding and collapsing tasks to declutter.

 

Flowmap Iteration 1

The first iteration of the Launchpad included some features that did not make it into the MVP, but were put on the backlog for future versions. It included a first time user experience that was a bit more guided to make it more friendly to shellshocked new internship-seekers. There were also two tabs for jobs postings - recommended and saved, and from each posting you could apply directly from the launchpad or remove the posting to allow the site to learn about your preferences over time. To save on technical work for v1 however, we reduced it to one tab and allowed only one action from each post - View posting.

 

Flowmap Iteration 2

This iteration simplified the product down to a manageable MVP and had a more streamlined checklist that focused more on user intention than product features.

 

Close-ups of Flowmap 2

 
 
 
 

Launchpad Email Hero Image

These are three iterations I made of a hero image for the email announcing the release of the Launchpad. I wanted to show that the dashboard is a new tool that will integrate into students' existing workflows while searching for jobs, a job-search-home to return to for help and reassurance.

This first iteration proved to be too somber and too old-fashioned with the briefcase. I had to think about what job-searching actually looks like in the 21st century. 

This second iteration did not work, because teal was a bit too vibrant and not as representative of how the actual dashboard looks. 

This is the final design I settled on. I chose it because the color balance most resembles the look and feel of the actual launchpad.